Advertising and marketing in Brazil
A number of advertising, trade promotion, and marketing channels aimed at specific target markets across every region of Brazil are available to foreign exporters.
Information on the broad range of companies specializing in advertising activities can be obtained from Brazilian Embassies and Consulates abroad or through the diplomatic representations of the exporter’s country in Brazil.
This strategy is particularly useful for companies capable of allocating significant resources to product promotion.
Following the preliminary contact with future and potential Brazilian importers, foreign exporters should seriously consider the possibility of traveling to Brazil to enter into direct contact with suppliers.
Prior to traveling, exporters should take some basic steps to ensure their visit to Brazil is as productive as possible.
In addition to the routine procedures, such as preparing a list of competitive product prices in advance for the Brazilian market, product samples and catalogues, and business cards and booking hotel and flight reservations ahead of time, attention should be given to three additional factors:
- Entry visas: Brazil waives visa requirements for the citizens of South American countries (except Venezuela) arriving in Brazil on business or for pleasure for a period of up to 90 days. Entry to the country is granted through presentation of a civil identification card issued by an official agency in the country of origin. Although travelers from other countries must have valid passports to enter Brazil, in many cases visa requirements are waived for a limited period.
- Vaccinations: the Brazilian Government requires an international certificate of vaccination against yellow fever (“Yellow Card”) for travelers from countries in the Amazon Basin. The National Health Surveillance Agency (Agência Nacional de Vigilância Sanitaria – ANVISA) has primary responsibility for control and enforcement of the pertinent vaccinations.
- Letter of Invitation: in general, issuance of business visas to Brazil requires presentation of a certified letter from a Brazilian company addressed to the consular service clearly laying out the objective of the visit.